Viaplay Press Event
Presentation of the New Season
In preparation for the new Formula 1 season, Viaplay hosted a special press event at Circuit Zandvoort. The event featured a diverse program where media partners and guests were introduced to the plans for the upcoming season, including presentations, motorsport activities, and a behind-the-scenes look.
Exhibition in the Pitlane Lounge
The event began with a special exhibition in the Pitlane Lounge, where the history of Red Bull Racing and Max Verstappen came to life. Guests were given a unique opportunity to closely admire the car from the highly anticipated Formula 1 movie APXGP. This one-of-a-kind item, along with memorabilia from Verstappen's career, provided an inspiring start to the day.
Presentation of the New Season
After an informal coffee reception at Bernie’s Bar & Kitchen, guests were welcomed to Bernie’s Lounge for the official plenary meeting. Here, Viaplay revealed the program for the upcoming F1 season, with all presenters and analysts taking the stage. With exclusive footage, insights, and a special video call with Max Verstappen, attendees got a preview of what fans can expect this year.
Motorsport in Practice
After the presentation, it was time for action. During a backstage tour of the circuit, guests were given a unique behind-the-scenes look, after which the competition heated up at Racesquare: who would be crowned the fastest sim racer of the day? Then, attendees tested their motorsport skills at Cars & Stars, with challenging agility games such as a tire change competition and a reaction speed test.
The spectacular day was wrapped up with a shared lunch and plenty of networking opportunities. With this event, Viaplay not only set the tone for the new Formula 1 season but also provided attendees with an unforgettable racing experience.
