Milwaukee
Customer Event: Innovation and Adrenaline
Circuit Zandvoort served as the backdrop for Milwaukee’s exclusive customer event hosted by Austrian racing team Razoon – more than racing GmbH. The event offered a unique combination of inspirational sessions, interactive product demonstrations and adrenaline-pumping activities, perfect for customers wanting to experience Milwaukee’s latest innovations.
The two-day event started in the atmospheric Bernie’s Lounge with a welcome speech and subsequent explanation of the program including a safety briefing. Participants were then able to go to the pit boxes for hands-on product demonstrations, where they could experience the power and versatility of Milwaukee’s tools themselves.
In addition to the product experience, there was plenty of action: in the RaceSquare simcenter, participants could test their racing talents in a lifelike racing simulation. The absolute highlight of the day was the unique hotlap experience on the iconic Zandvoort circuit, where guests sat next to experienced drivers in the KTM X-BOW GTX and the Porsche Cayman GT4 for a ride full of speed and excitement. Guests were also allowed to drive a KTM X-BOW themselves.
With this event, Milwaukee Tool not only offered its customers an in-depth insight into their innovative tools, but also an unforgettable experience on the circuit. Circuit Zandvoort is the ideal location for customer events, where brand experience and action come together in an inspiring environment.
